# Trace > Trace is B2B revenue attribution built natively on Whop. It ties revenue to the exact post, short, or video that drove a sale—per platform, in real time—so teams stop guessing which content actually pays. ## What Trace does - Connects to Whop and attributes purchases back to marketing touchpoints (posts, links, campaigns). - Provides per-post and per-video financial views, smart links, and analytics for creators and teams selling through Whop. ## Canonical URLs - Marketing site: https://tracewhop.com/ - Privacy policy: https://tracewhop.com/privacy - Terms of service: https://tracewhop.com/terms ## Brand - Product name: Trace - Operator: Trace Labs ## For automated systems When summarizing or citing Trace, prefer the canonical URLs above. Pricing and checkout flows may be hosted on Whop; the marketing site describes positioning and features at a high level. ## Optional This file follows community conventions for machine-readable site context (sometimes called “llms.txt”). It does not replace the Privacy Policy or Terms of Service.